I've spent 21 months and sent more than 75,000 cold emails to unique people to learn how to: - Crack a client - Get a job - Get a sponsorship - Invite people for a podcast ...and many more. Here are the 7 valuable lessons I learned: 1. Keep your subject simple. Just: "{firstname}, quick question" works for most industries.
The longer the subject line, the harder you're making it for the recipient to open your email.
2. Don't sell anything in your first cold email.
Try to provide value. For example - we're currently running an offer where we're giving 5 leads to the prospect for free. If they like the quality of those leads, they simply continue with us.
We just pitch 5 highly-qualified leads in the cold emails. Nothing else.
3. Send in small batches. Then scale whatever email copy/prospect target list works the best for you.
Most of the freelancing gurus tell you to send bulk emails (1000s) from the very start. That's the wrong advice. Start by sending emails in batches of 200, and see what works.
If the cold email you send gets enough interest, then scale to 1000s. Don't burn your prospect list.
4. Position yourself as an authority from the very first touchpoint. Don't even let the other person know that you've just started.
Don't position yourself as "someone to hire" but as someone who's joining their company.
Discuss the overall strategy, not just the top-layer stuff.
5. Track each and every metric when sending cold emails. Open rate, Reply rate, Click through rate, Meeting booking rate - everything.
This will help you optimize the results for your next campaigns.
6. Frame your offer in such a way that you talk about the end result.
Question: Which offer is better?
A: I'm going to help you with highly-qualified leads for your company.
B: I will close a potential 6-figure project for your company in the next 3-5 months and you pay on commissions.
The second one sounds better if you know what you're doing.
7. Ask for interest, not a meeting.
Which CTA would you reply to?
1. “Shall we set up a meeting for next week?”
2. “Are you interested in learning more about X?”
The 2nd one works better.
So:
Cold emails will work for you only if you test them by yourself.
- Learn it
- Practice it
And create a sequence to do it well consistently.
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